If you’re an expecting mom sharing your journey on TikTok, you may have noticed something different in August 2025—TikTok has rolled out a new hashtag rule that limits posts to only five hashtags. This TikTok new hashtag rule is a game-changer for social media creators, especially in the pregnancy niche, but with the right strategy, you can still reach your audience and even grow your community.
Understanding the TikTok New Hashtag Rule
The TikTok new hashtag rule now allows only five hashtags per post. This is a major shift from the previous flexibility, where creators could stack multiple hashtags to cover every relevant topic. TikTok says the update is to simplify captions, improve readability, and encourage creators to focus on quality over quantity.
Why TikTok Made This Change
- Encourages creators to be intentional with hashtags
- Reduces clutter in captions
- Improves the platform’s search and discovery experience
- Shifts emphasis toward content quality and engagement
For the pregnancy and parenting niche, this means you need to be strategic about which hashtags you choose so they work harder for your content.
How the TikTok New Hashtag Rule Affects Expecting Moms
Hashtags have always been a powerful way to connect with the pregnancy community online. Whether you’re documenting your first trimester milestones or sharing tips for healthy pregnancy living, hashtags help others find and follow your journey.
With only five hashtags allowed, you’ll need to balance between broad, high-traffic hashtags and niche, community-focused hashtags.
Choosing the Right Hashtags Under the TikTok New Hashtag Rule
When you’re limited to five hashtags, every choice matters. Here’s how to pick the right combination:
- One trending pregnancy hashtag – e.g.,
#PregnancyJourneyor#BabyBump - One personal stage hashtag – e.g.,
#SecondTrimester,#FirstTrimester,#DueIn2025 - One wellness hashtag – e.g.,
#HealthyPregnancy - One community hashtag – e.g.,
#MomTokor#MomLife - One brand or content-specific hashtag – something unique to you or your audience
Tips for Boosting Reach Despite the TikTok New Hashtag Rule
1. Focus on Quality Video Content
Hashtags alone won’t guarantee reach anymore. TikTok’s algorithm prioritizes watch time, completion rate, and engagement. Create content that resonates with your audience—such as belly bump progressions, nursery setup tours, or baby prep essentials.
2. Leverage TikTok’s “For You” Page Trends
Participating in trending sounds, challenges, and effects can boost your content visibility even if your hashtags are limited. Just make sure to adapt them for the pregnancy niche—like sharing your unique perspective as an expecting mom.
3. Engage With Other Creators
Collaboration is key. Duet or stitch with other moms-to-be, midwives, or pregnancy coaches. The more engagement you generate, the more the algorithm favors your content.
4. Use Captions Wisely
With fewer hashtags, your caption becomes even more important. Write captions that tell a story, spark curiosity, or invite interaction—such as asking your followers a question about their pregnancy experiences.
5. Cross-Promote on Other Platforms
Share your TikTok videos on Instagram Reels, Facebook, and Pinterest to expand your reach. Add a link back to your TikTok profile for consistent audience growth.
Sample Hashtag Sets for Pregnancy Creators
General Pregnancy Content
#PregnancyJourney #MomTok #HealthyPregnancy #BabyBump #DueIn2025
Trimester-Specific Content
#FirstTrimester #PregnancyTips #MomLife #BabyOnTheWay #PregnancyHealth
Wellness and Fitness Content
#PregnancyWorkout #MomWellness #FitPregnancy #PregnancyJourney #HealthyBump
Making the Most of the TikTok New Hashtag Rule
Instead of seeing this change as a limitation, use it as an opportunity to refine your content strategy. Strong storytelling, intentional hashtags, and active community engagement can help you maintain or even increase your reach.
If you’re feeling uncertain about how to start, revisit our guide on Creating a Pregnancy Journey on Social Media for inspiration and actionable steps.
Key Takeaways
- Use a strategic mix of trending, niche, and personal hashtags.
- Prioritize engaging, high-quality videos that encourage interaction.
- Leverage trending sounds and challenges adapted for the pregnancy niche.
- Cross-promote your content across multiple platforms to grow your audience.
Final Thoughts
The TikTok new hashtag rule may seem like a challenge, but for expecting moms, it’s also a chance to focus on creating authentic, high-value content that connects with your audience on a deeper level. By choosing hashtags with purpose, embracing trends, and building your community, you can still thrive in 2025’s evolving social media landscape.
Want more tips? Explore our Pregnancy Tips section for social media advice, healthy lifestyle guides, and resources for every stage of your pregnancy journey.
